The Apple Theory of Buying Electronics Applied to AMZN

Several times over the last seven years, I’ve purchased an AAPL product instead of buying the stock. Without fail, I would have been better off financially buying the stock rather than the device.

Tonight, I pre-ordered a Kindle 2.0 and the same effect may be at play, despite Amazon’s big run up since its lows.

The new Kindles aren’t available until the 24th, so that gives me a few more days to try to get back into my AMZN position that was called away at 50. The more I study Amazon, the more amazed I am at their strategy and coherency of vision.