Bowkett on Corporate Monkey Dodging

Giles Bowkett on surviving in an irrational environment, aka “dodging corporate monkeys”.

Why is it so much in the world of technology comes down to the fundamental dynamics of an 80s movie? What can we do about it?

The simple, teenage answer is that if you create a successful technology project, the Biffs and the Chips will have to get out of your way.

I’m surprised that this rant hasn’t gained more traction, as it has all the hallmarks of a classic: it speaks truth and reaches its conclusion through a winding, multi-disciplinary chain of connections. Bowkett’s blog is required reading.